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5 Ways Google Will Help You With Your Traffic
Copyright 2005 Tinu AbayomiPaul
If you've ever had a severe drop in your Google rankings in
search results, you may think of Google more of an enemy than an
ally.
But if you knew what I do, you'd realize that there are tools
provided by...
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5 Ways Google Will Help You With Your Traffic
Copyright 2005 Tinu AbayomiPaul
If you've ever had a severe drop in your Google rankings in
search results, you may think of Google more of an enemy than an
ally.
But if you knew what I do, you'd realize that there are tools
provided by the search engine that help you learn more about
your traffic, and may even help drive visitors to your site.
Here are five ways that Google provides free traffic assistance.
#1 - Google will Help Your Pages Get Discovered with Google
Sitemaps https://www.google.com/webmasters/sitemaps/login
Google Sitemaps is a program that gives you the opportunity to
present your site's pages to Google in XML or text. Google will
then come by and spider the pages, getting you indexed faster.
Take note that this doesn't necessarily mean that your pages
will be listed for your favorite keywords, only that discovery
will take place a lot faster than with manual submission. Google
Sitemaps will also give you some basic site stats if you verify
your site, such as the top keywords for discovery, errors it
found when crawling, and the types of documents at your site.
If you find compiling your sitemap for Google in the correct
format difficult, try the SOFTplus GSiteCrawler Google Sitemap
generator. It's my favorite Sitemap generator, free and easy to
use.
#2 - Google Will Talk To You and Your Webmaster In His or Her
Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/
The Google Information Page for Webmasters should be your first
stop when you want to know more about anything that has to do
with your site and its relationship to Google and any of its
many flavors of search such as Froogle. Particularly for new
site owners or operators, checking this page first has saved
many from needless anxiety.
Most of the basic information is in straightforward language,
with links to details for geeks like me.
#3 - Google will Tell You What It Knows with Web Page Information
If you type info:yoursite.com into Google, Google will tell show
you a page that has your link at the top of the page, with a
short description, and the following phrase
Associated Websites
"Google can show you
the following information for this URL".
This special page compiles several queries about your site
including pages that contain your URL (all the pages Google
knows of that are linked to you).
#4 - Google will Help You Analyze Your Traffic with Google
Analytics http://www.google.com/analytics/
After a recent purchase of Urchin Stats, a free online version
has been made available, and re-branded as Google Analytics.
This cookie-based invisible visitor tracker can give you
information that go a bit beyond standard stats such as bounce
rates, visitor loyalty, keyword discovery results for a single
day, click paths through your site, and page views per visit.
With the ability to analyze your traffic, you can help learn
where the holes in your site are, and how to keep them on your
site for longer periods of time, as well as better ways to steer
a visit towards a specific action, such as a subscription.
Results come in flavors for the executive and the search
marketer alike.
There's currently a waiting list to use Google Analytics due to
popular demand.
#5 - Google Will Advise On Getting the Most from Your Traffic
with Conversion University
http://www.google.com/analytics/conversionuniversity.html
Google Analytics also has two content sections that are
available to all, called Conversion University. While the
articles are decidedly slanted towards AdWords users, a prudent
read yields many clues that can be applied to preparing for
visitors who arrive through organic search discovery. One
reference area is called "Driving Traffic", the other
"Converting Visitors."
At the end of the day, the process by which your site gets
ranked in Google search engine results is a computation of a
complex algorithm, which means Google - the search engine -
really isn't capable of being your best friend or your worst
enemy.
Meanwhile, Google - the company - also provides access to
resources that will help give your site a fighting chance.
About the author:
Is it possible to build a site that withstands the search engine
updates? Join the speculation at
http://www.freetraffictip.com/algorithm-proof .
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